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  • Taylor Swanson

Why Are Keywords Important in SEO

There are many factors that can affect your search engine optimization (SEO). Here are a few general tips that can help improve your website's visibility and ranking on search engines:

  1. Conduct keyword research to find out which keywords and phrases are most relevant to your business and the products or services you offer. Use these keywords throughout your website and in your page titles, headings, and content to help search engines understand what your website is about.

  2. Make sure your website is mobile-friendly and responsive, as more and more people are using mobile devices to search the web.

  3. Use header tags (H1, H2, etc.) to indicate the hierarchy of your content and make it easier for search engines to understand the structure of your pages.

  4. Use alt tags to describe the images on your website. This will help search engines understand the content of your images and index them properly.

  5. Include internal links to other pages on your website, as this helps search engines discover more of your website's content and can improve your overall ranking.

  6. Encourage other websites to link back to your website, as this can help improve your website's visibility and ranking on search engines.

  7. Make sure your website's loading speed is fast, as search engines consider page speed when ranking websites.

These are just a few basic tips to get you started. SEO is a complex and constantly evolving field, so it's important to stay up to date with the latest best practices and techniques. Follow Alexandrite Consulting to help get your SEO techniques down today!


There are several ways you can find valuable keywords for your business or website:

  1. Use a keyword research tool: There are many keyword research tools available that can help you find keywords and phrases that are relevant to your business and have a high search volume. Some popular tools include Google's Keyword Planner, SEMrush, and Ahrefs. These tools can provide data on keyword search volume, competition level, and other factors that can help you determine the value of a keyword.

  2. Look at your competitors: Check out the websites of your competitors and see which keywords they are using. This can give you ideas for keywords to target and help you understand what your audience is searching for.

  3. Use Google's autocomplete feature: Start typing a keyword or phrase into the Google search bar and see what suggestions Google provides. These suggestions are based on real searches that people have made and can give you ideas for additional keywords to target.

  4. Think like your customers: Put yourself in your customers' shoes and consider what they might search for when looking for products or services like yours. Use these terms and phrases as potential keywords.

  5. Use online resources and industry-specific blogs: There are many online resources and blogs that provide valuable information and tips on keyword research. These can be a great source of ideas and help you stay up to date on the latest trends and best practices in keyword research.

  6. Get the keyword package with Alexandrite Consulting to get your best visibility with Keywords


There are several types of keywords that you might encounter when doing keyword research for your business or website:

  1. Short-tail keywords: These are broad, general terms that are made up of one or two words. They tend to have high search volume but also high competition, making it difficult to rank well for these keywords. Examples of short-tail keywords might include "clothing" or "furniture."

  2. Long-tail keywords: These are more specific, longer phrases that are made up of three or more words. They tend to have lower search volume but also lower competition, making it easier to rank well for these keywords. Examples of long-tail keywords might include "women's clothing store" or "outdoor patio furniture."

  3. LSI keywords: Latent semantic indexing (LSI) keywords are words and phrases that are related to your main keyword. Including LSI keywords in your content can help search engines understand the context of your page and improve your ranking.

  4. Brand keywords: These are keywords that include your brand name or the names of specific products or services you offer.

  5. Geo-targeted keywords: These are keywords that include a specific location, such as a city or region. They can be helpful if you have a physical store or if your products or services are only available in certain areas.

  6. Industry-specific keywords: These are keywords that are specific to your industry or niche. They can be helpful for attracting visitors who are interested in a particular topic or industry.

By doing keyword research and understanding the different types of keywords, you can choose the most effective keywords to target in your website and marketing efforts.


Here are a few examples of good keywords for an e-commerce website:

  1. Brand name: If you have a well-known brand, it can be valuable to include your brand name as a keyword.

  2. Product type: Include keywords that describe the type of product you are selling, such as "women's clothing" or "outdoor gear."

  3. Product features: Include keywords that describe the specific features of your products, such as "waterproof," "durable," or "recycled."

  4. Product name: If you have specific products that you want to promote, include the product names as keywords.

  5. Product category: Include keywords that describe the category your products belong to, such as "home decor" or "toys."

  6. Popular searches: Use keyword research tools to find out which terms and phrases are currently popular within your industry and consider incorporating them into your website and marketing efforts.

  7. Local keywords: If you have a physical store or if your products are only available in certain regions, include local keywords in your website and marketing materials. This can help you attract customers in your area.

Remember to use a mix of broad and specific keywords, and try to include long-tail keywords (phrases that are more specific and typically longer) as well as short, general terms. This can help you attract a diverse range of customers and improve your visibility on search engines.


Blogs can be a helpful tool for improving your website's visibility and ranking on search engines, including through the use of keywords. Here are a few ways that blogging can help with keywords:

  1. Keyword research: Blogging can help you identify new keywords and phrases to target. By writing about topics that are relevant to your business and industry, you can get a better understanding of the types of terms and phrases that your audience is interested in. You can then use these keywords in your blog posts and throughout your website to improve your visibility on search engines.

  2. Keyword optimization: By including keywords in your blog titles, headings, and throughout the body of your posts, you can help search engines understand the content of your blog and improve your ranking for those keywords. It's important to use keywords naturally and avoid keyword stuffing, as this can negatively impact your ranking.

  3. Long-tail keywords: Blogging can help you attract traffic from long-tail keywords, which are more specific and typically have less competition than short, general terms. By writing in-depth, informative posts on a variety of topics, you can attract a diverse range of visitors who are searching for specific information.

Overall, blogging can be a valuable tool for improving your website's SEO and attracting visitors through search engines. Just be sure to do your keyword research and include keywords naturally in your blog posts to get the most benefit.


Having the right keywords is crucial for SEO to help your company rank higher for SEO. Having the right strategy with keywords helps your company become visible on media and search platforms. At Alexandrite Consulting to target various keywords to help accelerate your business or personal needs on the web.

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